Poster

Barbed wire

1997 (made)

Davidson, Tony

Height: 29.85 cm, Width: 45.5 cm

E.26-2002 PDP

Poster, Adidas sportswear, 1997.

This poster advertises the Adidas Predator Traxion football boot. The design incorporates three strands of barbed wire made up of photographs of Paul Ince, the former Manchester United and England national team football player, in a dynamic athletic pose.

The popular sportswear brand Adidas, like other companies, relies on the consumer's association of a product with a celebrity. This poster advertises the Adidas Predator Traxion football boot. The design incorporates three strands of barbed wire made up of photographs of Paul Ince, the former Manchester United and England national team football player, in a dynamic athletic pose. The three lines of barbed wire are also visually linked to Adidas' three-stripe brand identity.

Location: Prints & Drawings Study Room, level F, case EDUC, shelf 17, box A

View this object on the V&A website